Advantages of registering trademarks in Indonesia

The term trademark is generally defined as anything that distinctly separates a person, a firm or legal entity. It differentiates one from others through designs, symbols, colors, graphics, words, or thereof. Through trademark registration, the owner’s rights are protected and he can file legal action against unauthorized use of the trademark.

A trademark serves as a legal distinction of a brand or product. Directorate General of Intellectual Property will approve the trademark registration and put it in the Indonesia trademark database. Therefore, the Intellectual Property (IP) protect and cover the trademark as it is a company asset. In Indonesia, trademarks are regulated by the trademarks act no.15 of 2001 under the Directorate General of Intellectual Property.

Advantages of registering trademarks
With many cases of piracy and infringements in Indonesia, patenting the brands with trademark is an important step. When registering the trademark, you will get some significant advantages as following:

1. The Company gets the protection of goods and services against claims of infringement by other parties.
2. When the owner of the trademark is in legal battles, the owner can get legal reinforcement in instances.
3. Based on Trademark Act No 15 of 2001, a person or legal entity who first filed the trademark application will get the priority to use the trademark.
4. Having a solid and reputable trademark adds value to the products or services. The company can use this trademark to bring their brand closer to their targets.